Welome, I’m Daja!
creative consultant
With connection & creativity at the forefront of every job, I will walk alongside you in your business journey, assisting in expanding your horizons. Together we will pour life into your dreams & ideas by defining industry-related problems, recognizing opportunities, & utilizing a creative-solutions-oriented approach that will produce lasting results for your company.
My Journey
In 2016, when SSENSE was still Polyvore, I discovered the joy of curating "Sets." Shopping has always been a passion of mine, but buying items one by one felt incomplete. I wanted the full vision—the shoes, dress, accessories, and final details—without compromise. Over time, I realized it wasn’t just about shopping; it was about composition, storytelling, and strategy.
Shifting my focus from purchasing to creating gave me even more satisfaction. I started blending color theory with styling, curating not just outfits but entire aesthetics. My creativity expanded from fashion to art, interiors, beauty, and beyond. I even learned to tailor selections to different body types and personalities. Without realizing it, I was building a portfolio—one that eventually caught the attention of the team at DC Fashion Week.
On New Year's Eve 2017, I felt an undeniable shift. Instead of celebrating, I spent the night refining my application to intern at DC Fashion Week, determined to turn my passion into something tangible. The decision paid off. As a volunteer, I thrived in a fast-paced environment, working alongside executive directors, global designers, PR teams, and fellow creatives. Each day was unpredictable, yet I adapted effortlessly, learning to balance structure with innovation.
Now, I bring that same adaptability and strategic mindset to my work as a Creative Consultant. I specialize in bridging the gap between vision and execution, helping businesses refine their identity, expand their digital and physical presence, and craft compelling narratives. My approach is rooted in connection and creativity—guiding clients through tailored strategies that elevate their brand, optimize their operations, and position them for long-term success. Together, we won’t just execute ideas—we’ll bring them to life.